Marketing performance partner Go Inspire (a Xerox company) has welcomed a new Client Development Director to its Customer Experience division.
Becky Sherwin joins the group from Abacus, where she was working as an Account Director where she was working with numerous accounts to optimise their acquisition and housefile mailings using the alliance data.
Sherwin will head up the team for growth and new business, as well as working on a roster of client accounts. She has a wealth of experience handling clients in the retail and mail order space – prior to her work at Abacus, she has an additional 5+ years’ experience in data at companies including Acxiom, Transactis and GBG.
“I’m excited to join Go Inspire, particularly at what I feel is a really pivotal time for the group – I think there are great opportunities to be afforded, not least due to the recent Xerox acquisition” Sherwin said.
“It feels like a good time to join a growing business on its journey, and I can’t wait to get stuck in.
Dimi Kyprianou, Managing Director of Go Inspire CX, said: “We’re delighted to welcome Becky to the Go Inspire team.
“She has impressive experience in data-led organisations and a commercial focus, which will prove invaluable when it comes to developing the team and looking out for new business.
“2023 already looks set to be a great year for Go Inspire, and I think Becky’s appointment will help us realise our strategic vision.”
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