Go Inspire Group are pleased to announce that Pets at Home’s VIP Club picked up bronze in the Best Customer Retention or Loyalty Programme category at this year’s DMA Awards.
Go Inspire were shortlisted twice in the category, with Lakeland’s myLakeland Club narrowly missing out on scooping an award.
Dimi Kyprianou, Managing Director of Go Inspire confirms:
“We’re thrilled to pick up this award amongst such great company. A massive congratulations Sainsbury’s and Virgin. To be a finalist with 2 clients in this category really does confirm our place as the go to experts in delivering Customer Retention and Loyalty programmes!”
Pets at Home: A Very Important Pets Club
Launched in 2012, in conjunction with Go Inspire, The Pets at Home VIP Club is already a large and hugely successful Club, so the strategy in 2019/20 was not to instigate radical change, but rather to scale-up and optimise an already popular and engaging loyalty proposition to achieve meaningful and substantial growth from the insight gained.myLakeland: a truly extraordinary retail and ecommerce loyalty proposition
A desire to launch a club that is something really special for customers led Lakeland to work with us to develop a unique and relevant loyalty proposition, myLakeland Club. Since its launch in August 2019, myLakeland has gone from strength to strength.
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