In the UK alone there are over 400,000 UK charities, and in 2021 people in the UK donated £10.7 billion to the causes closest to their hearts, down from £11.3 billion in 2020.
The long term effect of the ongoing cost-of-living crisis on charities’ ability to fundraise remains to be seen, as charities are in a uniquely tricky position. Not only are their day-to-day operational costs going up, but for many are likely to see increased demand for their services.
Services need to be funded, sometimes entirely, by donations from the public, many of whom will also be feeling the squeeze. Donations are likely to be one of the first outgoings to stop when times are hard. A perfect storm.
Access to data, trends and insight to inform future planning and decision making is crucial – data and insight is key to the success of charity fundraising.
DONATED IN THE UK IN 2021
Down from £11.3 billion in 2020.
As well as recruiting new supporters, developing loyalty is fundamental to the success of the charity sector.
Loyalty is built through:
A great experience with the charity, and the feeling of making a difference will make supporters feel good about donating again, and again, and again – through repeat one-off gifts, committed giving and ultimately a gift in a will.
Go Inspire are constantly full of new ideas. Whether its slimming down our pack weights or suggesting specifications to test, they think about our ROI whilst maintaining the integrity of our cold DM activity. Their understanding of our needs as a charity and willingness to share insights is unlike any supplier I’ve worked with before. They’re always on hand when you need them.
– Direct Marketing Manager, Acquisition
At Go Inspire we work with over 70 charity clients to develop loyalty by designing highly personalised communications and stewardship journeys based on insight to build, sustain and grow those valuable connections.
Our charity experts have worked in the sector for many years and the knowledge and experience they have, adds real value to our client relationships.
We work in partnership with our charity clients to understand their organisational objectives, their specific fundraising goals, and get to know their supporters who keep their services funded.
Our integrated service offerings provide an ‘ecosystem’ for growth that, when coupled with our breadth and depth of experience, help our charity partners achieve their objectives.
Key areas in which we are transforming our charity clients’ fundraising and communications strategies are:
Working in collaboration media agencies to identify relevant acquisition channels to recruit new supporters
Retention and Growth
Segmentation modelling, ask strategies, building loyalty with the cause.
Working alongside creative teams to develop new creative, enhance existing creative and recommend test formats and designs.
Through analysis of campaign results, defining ongoing testing plans to optimise activity.
New Product Development
Introducing new products into charities fundraising portfolios.
Stewardship and Supporter Journey Planning
Designing strong supporter journey and stewardship programs to build loyalty and ensure supporters receive targeted and relevant communications
Response Handling Expertise
Consulting on form design to encourage responses and ensure returns can be processed quickly and efficiently by your chosen fulfilment partner.
Sector Trends and Insight
Benchmarking of campaign results and sharing of individual giving trends.
Fundraising Regulations and Best Practice
Staying abreast of relevant fundraising regulations and communicating changes to our clients.
We have been working with Go Inspire for a number of years on ad hoc print solutions for our DM campaigns. Following an internal review and a want to streamline some of our process and create efficiencies we were delighted to welcome Go Inspire as a key strategic partner.
We chose Go Inspire as they are always so proactive in sharing cost saving ideas with different format suggestions and bringing new ideas to the table. With so many charity clients we feel in very safe, knowledgeable hands. Go Inspire have already injected a breath of fresh air in to our programme and we can’t wait to work with them further on our donor journey strategy and beyond.
– Direct Marketing Manager
Want to see how we could improve your marketing performance? Let’s start a dialogue.