According to McKinsey, companies that excel at personalisation generate 40% more revenue from their activities than their peers. Customers expect personalisation, and three quarters of them get frustrated when it doesn’t happen. It matters more than ever.
But good personalisation starts by combining art and science. The science has to demonstrate: ‘show me you understand me’. And our scientific skills can help you overcome data silos, disparate teams and data sources to give you a single view of your customer (SCV) on which you can overlay decisioning and next best actions.
We can also enable you to control that yourselves so you’re not beholden to us.
The art element is everything too. A great message poorly delivered is a poor message so the creative has to be equally amazing as the science behind it. Our design expertise and systems can generate relevant, engaging content and messages and deliver them to channel.
Our powerful platforms combine art and science to enable you to improve your marketing performance. In short, they enable us to get stuff done.
Want to see how we could improve your marketing performance? Let’s start a dialogue.