Our Sectors


Person drinking water during marathon
A blue heart representing charity.


In the UK alone there are over 400,000 UK charities, and in 2023 people in the UK donated £12.7 billion to the causes closest to their hearts, up £2 billion from 2022.

Whilst the number of donors in the UK is falling, the amount donated in 2023 shows the generous nature of the UK public. However, behind the statistics we know that not only are charities facing increases to day-to-day operational costs, but also an increased demand for their services.

Services need to be funded, sometimes entirely, by donations from the public, many of whom will also be feeling the squeeze. Donations are likely to be one of the first outgoings to stop when times are hard. A perfect storm.

  • As supporter bases decline, charities must work hard to recruit new supporters that ‘look’ and behave like their best existing supporters, as efficiently as possible.
  • Key to this success is understanding existing supporters’ motivations and propensity to give, channel preferences, frequency of gifts, cross-selling opportunities, the list goes on.
  • Not all charities have the ability to capture comprehensive data about their supporters or the capacity to analyse their data to make informed decisions. This affects charities both large and small.

Access to data, trends and insight to inform future planning and decision making is crucial – data and insight is key to the success of charity fundraising.



Up from £10.7 in 2022.

As well as recruiting new supporters, developing loyalty is fundamental to the success of the charity sector.

Loyalty is built through:

  • trust
  • transparency
  • donor experience

A great experience with the charity, and the feeling of making a difference will make supporters feel good about donating again, and again, and again – through repeat one-off gifts, committed giving and ultimately a gift in a will.


Our new report Why Data-Driven Donor Comms Is The Ace In the Fundraising Pack, provides cutting-edge insights on data-driven fundraising, personalised donor interactions, and campaign excellence

Download Now
Charity logo on a white background.

Go Inspire are constantly full of new ideas. Whether its slimming down our pack weights or suggesting specifications to test, they think about our ROI whilst maintaining the integrity of our cold DM activity. Their understanding of our needs as a charity and willingness to share insights is unlike any supplier I’ve worked with before. They’re always on hand when you need them.

– Direct Marketing Manager, Acquisition

Campaigns we
specialise in:

We seamlessly blend data-driven precision with a passion for making a difference. At the heart of our approach is a commitment to delivering tangible outcomes for charities across channel-agnostic campaign types.

From cause appeals that leverage compelling narratives supported by data analytics , to raffles and weekly lotteries strategically designed to maximise fundraising, our methods are rooted in measurable impact. Our focus is on leveraging data insights to create meaningful connections that drive sustained support.

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A hand holding a heart icon on a black background representing careers.
Heart in hand

Cause Appeals

Ignite passion for your cause with compelling storytelling. Our charity marketing expertise ensures your appeals resonate, inspiring meaningful connections and driving vital support for your mission.

Raffle tickets


Elevate your fundraising with engaging and lucrative raffles. Our proven strategies maximise participation, turning supporters into donors while amplifying your charitable impact.

Lottery balls

Weekly lottery

Transform weekly draws into powerful fundraising opportunities. We specialise in crafting irresistible lottery campaigns, driving sustained support and financial backing for your cause.

Warning sign

Emergency Appeals

Urgency meets empathy in our emergency appeals. Rely on our charity marketing expertise to swiftly and effectively mobilise resources during crises, ensuring swift response and support to drive donations when it matters most.

Letter through letterbox

Door Drops & Inserts

Capture attention at every doorstep. Our strategic door drops and inserts grab hearts and wallets, boosting awareness and donations for your charity through targeted and impactful marketing campaigns.

Three people in a circle


Build a community of committed advocates. We'll help you craft membership programs that inspire loyalty, connecting supporters with exclusive benefits and fostering a long-term commitment to your cause.

Finger touching heart

Triggered Communications

Stay top-of-mind with personalised, timely messages. Our charity marketing strategies utilise triggered communications to engage donors, fostering a deeper connection and driving sustained support for your organization.

World in hands in circle

Thanking & Stewardship

Express gratitude in memorable ways and ensure your thanking and stewardship efforts leave a lasting impression, strengthening donor relationships and cultivating ongoing support for your charitable initiatives.

Creative Design Experts
For Charities.

We understand that each charitable organisation is unique, each with their own distinct mission and donor base. Our approach to creative and graphic design is tailored to resonate with the individual identity of each charity and their specific donor profiles. By aligning to each charity’s core values and brand, we’ve proven our ability to drive increased response rates and donations. We believe that thoughtful and purposeful design has the power to connect charities with their supporters on a deeper level, and we are dedicated to helping our clients make a lasting impact.

Discover our creative services

How we help.

At Go Inspire we work with over 70 charity clients to develop loyalty by designing highly personalised communications and stewardship journeys based on insight to build, sustain and grow those valuable connections.

Our charity experts have worked in the sector for many years and the knowledge and experience they have, adds real value to our client relationships.

We work in partnership with our charity clients to understand their organisational objectives, their specific fundraising goals, and get to know their supporters who keep their services funded.

Our integrated service offerings provide an ‘ecosystem’ for growth that, when coupled with our breadth and depth of experience, help our charity partners achieve their objectives.

Key areas in which we are transforming our charity clients’ fundraising and communications strategies are:

Acquisition Strategies
Working in collaboration media agencies to identify relevant acquisition channels to recruit new supporters

Retention and Growth
Segmentation modelling, ask strategies, building loyalty with the cause.

Creative Development
Working alongside creative teams to develop new creative, enhance existing creative and recommend test formats and designs.

Testing Plans
Through analysis of campaign results, defining ongoing testing plans to optimise activity.

New Product Development
Introducing new products into charities fundraising portfolios.

Stewardship and Supporter Journey Planning
Designing strong supporter journey and stewardship programs to build loyalty and ensure supporters receive targeted and relevant communications

Response Handling Expertise
Consulting on form design to encourage responses and ensure returns can be processed quickly and efficiently by your chosen fulfilment partner.

Sector Trends and Insight
Benchmarking of campaign results and sharing of individual giving trends. 

Fundraising Regulations and Best Practice
Staying abreast of relevant fundraising regulations and communicating changes to our clients.

Two blue faces showing support for charity with the words y and k.

We have been working with Go Inspire for a number of years on ad hoc print solutions for our DM campaigns. Following an internal review and a want to streamline some of our process and create efficiencies we were delighted to welcome Go Inspire as a key strategic partner.

We chose Go Inspire as they are always so proactive in sharing cost saving ideas with different format suggestions and bringing new ideas to the table. With so many charity clients we feel in very safe, knowledgeable hands. Go Inspire have already injected a breath of fresh air in to our programme and we can’t wait to work with them further on our donor journey strategy and beyond.

– Direct Marketing Manager


We can’t help ourselves! When it comes to quality and service we go the extra mile.

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Our Sectors

A retail icon on a black background.

Retail &
E Commerce.

A grocery cart icon on a black background.


A Telco tower with a radio antenna on it.

Media &

An icon of a faucet providing utilities.


A piggy bank icon representing financial services on a black background.


A travel icon with a blue ball next to it.

Travel &

A blue icon of a computer screen for agencies.


A hand holding a credit card for transactional purposes.

Regulatory Communications.


Your contacts

A woman named Jo Scott wearing a black shirt with a blue background.

Jo Scott

Charities Director

Harrison Cassidy smiling in front of a blue background.

Harrison Cassidy

Business Development Manager - Charities

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Want to see how we could improve your marketing performance? Let’s start a dialogue.

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