Customer journey
mapping
Customers today are sophisticated, they demand better experiences from their suppliers.
In order to identify and reduce points of friction and maximise their engagement, you need to understand and empathise with them in their worlds. Our customer journey mapping module is a single web interface that makes it easy for you to see the full digital and physical touchpoints your customers interact with. It enables you to take whatever action is necessary to improve your communications. The journey maps are living, breathing documents, updated constantly by data sources.
Single customer
view (SCV)
To be able to deliver truly personalised 1-2-1 communications across all channels you need to know everything you can about your customers, warts and all (that could also be useful if you market wart removal cream!)
We can integrate all your data streams, from web browsing behaviours to communications engagement data, drawn from all touchpoints, physical and digital, into one, true single view of your customer. It’ll give you access to actionable insights at an individual customer level.
Visualisation
Our capabilities enable us to translate complex data sets and business intelligence (BI) into powerful stories that enable you to make data-driven decisions.
We can help you uncover patterns in your data to inform your next best actions.
Content
management
Sing from the same hymnsheet! Manage both the brand assets and all your content in your document ecosystem through one centralised platform.
It ensures your communications are compliant and protect your brand, and enables you to distribute any updates in real-time.
Actionable
insights
Apteco software helps us convert customer behaviour data into actionable insights. It ensures that every piece of marketing we orchestrate across our channels is relevant, targeted, and personal.
Smarter
decisions
In using the world’s #1 analytics platform, cloud-based Tableau Online, we can empower you to make smarter decisions through fast, easy and flexible analytics.
It enables us to publish dashboards and share discoveries with you, and explore hidden opportunities using interactive visualisations and accurate data.
Web2Print
Print on demand, remote publishing, web to print, call it what you will. We can enable you to reinforce brand consistency and save time and money by ordering print directly from pre-approved templates.
1.5
Billion
Data records processed annually