Strategy & planning

to launch.

Rocket ship


Even the most creative campaigns are wasted if the right people aren’t seeing or responding to them. You’ve got to have your strategic marketing ducks in a row: who you’re targeting, your position and what you want to achieve.

Our insight and analysis can help with the segmentation and we’ve got plenty of expertise to share on positioning and objectives.


A vital homework stage where we can help you evaluate or build on how you meet your targets’ needs or wants. It’s also about how you want them to respond. We can support you at all such stages, including developing the campaign or communications and defining the channels and tactics to use.

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Chess pieces

Setting you up for success

on data

Our strategic approach to segmentation, customer journeys and personalisation means you’ll ace your CRM activity!

And what’s more, analysis of your customer service or call centre communications can result in real savings in overheads.


If you want to catch fish, fish where the fish are!

Our input to developing channel marketing strategies ensures your customers and prospects find you easily, on channels they engage with the most.


We love sniffing out new customers, using key life-stages and other data sets.

We can transform your acquisition strategies with unmatchable ROIs.


You’ve won lots of new customers.

Great! The drive now is to build their business and keep them. We consider all aspects in developing retention strategies, from logging preferences to countering points of friction.


Got an idea for growth that needs board buy-in?

We can suss out the competition, help define your goals, produce forecasts and build watertight business cases to ensure your strategy makes it off the page.

Loyalty & reward

You’ve got to love businesses that give something back.

We not only help with the strategic development of loyalty and reward programmes but also manage the front and back end of their operation.

The art of

A picture always paints a thousand words.

But our creatives think strategically too, in how eye-tracker software, for example, can maximise document layouts, or how QR codes can improve their impact and purpose.

Test &

We’re a performance partner, it’s our business to know what’s working and what’s not.

Our test and learn strategies measure responses to customer communications, marketing campaigns and see where incremental gains can be made.


Charities cannot survive on single donations alone, they need regular contributions, and we’ve worked with enough to know all the fundraising options.

We can develop strategies that diversify donation streams so eggs aren’t limited to just a few generous baskets.


Our strategic relationships with a range of varied specialist suppliers are yours to benefit from too.

We like to share the love, so, no more ringing round to find suppliers. Save time and money through us.

442% ROI

Delivered by strategic support vs benchmark of 80%


Putting your customer at the heart of everything you do is central to the success of your CX.

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Once you’re at planning, it’s about looking at the practicalities and economics, assessing which channels and tactics give you the best ROI or how to shave costs on print and postage. We can help you with messaging, including putting measures in place to enable you to adapt campaigns or act, where necessary.

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Setting you up for success


With more media options than you can shake a stick at, our insight into your targets’ behaviour will help define which vehicles will give you the best ROI from your spend.


85% of paper-based communications costs can be in postage.

We’ll help you stamp out excesses and ensure you bag all the postal discounts and incentives available.


Three out of five (60%) marketers agree that empathy and understanding customer needs is important.

We do too, and it shows in our strategic approaches to campaign planning, especially in sensitive sectors like charity and funeral planning.

Customer journey

Brands have no place to hide these days, customers expect more from them, at any touchpoint, physical or digital.

Our journey mapping solution gives you a complete overview of touchpoints, enabling you to take action, wherever necessary.


If all you need on your marketing journey is help with campaign strategy and planning then we can certainly do that.

But equally, you could benefit from end-to-end management where we handle not just this important aspect but also your insight and analysis, and your implementation and deployment. It could prove more cost-effective and deliver better results.

Winning strategies
& planning

Ancient military strategist Sun Tzu once said: ‘Tactics without strategy is the noise before defeat.’

We can help you plan some winning strategies, contact us now.

180% 12 month ROI

From acquisition planning approach

Your contacts

Becky Sherwin, a smiling woman in a black shirt with polka dots.

Becky Sherwin

Client Development Director - CX Division

Harrison Cassidy smiling in front of a blue background.

Harrison Cassidy

Business Development Manager - Charities

Make your
first move.

Ancient military strategist Sun Tzu once said: ‘Tactics without strategy is the noise before defeat.’ We can help you plan some winning strategies, contact us now.

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