Insight & Analysis

Squeezing
every last drop.

Oranges

Unleash
your data.

So many brands are sitting on a heap of data that could be earning its keep and working so much harder for them. We can help unleash your data.

We can harness it to provide the sort of customer insight and analysis that will better inform your strategic sales and marketing decision-making.

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Customer
Acquisition
Retention
& Loyalty.

Profile and target your prospects with laser-like precision. We do the heavy lifting. We analyse patterns, trends and behaviours to improve your customer understanding. Such powerful insight and analysis enable your marketing teams to deliver omnichannel experiences and more personalised customer communications.

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Person leaning against 'my Lakeland' card

Setting you up for success

Segmentation
& profiling

Right customer. Right place. Right time. It all starts here.

Sure, we can do the recency, frequency, monetary (RFM) analysis, but our additional unique window on customer behaviour will game-change your retention and growth strategies.

Behavioural
campaign analysis

Better understand why your customers convert and why they don’t.

We trawl engagement and transactional data from all your ecosystems, offline and online, to identify both opportunities and problem areas. Such analysis can really help improve conversion rates.

Lifetime value
(LTV)

How do you know if your customer is worth all that CRM ‘wining and dining?’

Our LTV estimates help you invest smarter, more accurately in CRM programmes and strategies that will increase customer worth over time.

Marketing
attribution & churn

Can you spot which of your channels or campaigns is driving the most revenue, or which of your high value customers has lapsed or is about to?

Our team analyses and tracks touchpoints and creates timely and appropriate interventions to hone campaigns and reduce churn across all channels.

Next best
action

Individual purchase and engagement history is like catnip to our CX teams!

They love nothing more than tailoring programmes for each customer, and identifying upselling and cross-selling opportunities that will add value to your business and drive repeat engagement and increase spending patterns.

Geo targeting &
location planning

If you are opening a new outlet or doing a regional campaign, we can provide a visual understanding of the geographic location of your prospects or customers to better inform your business decisions.

It considers, for example, their drive time to your new store or identifies where the best revenue contributors are clustered.

Predictive
analytics

No crystal balls here! Just models using intel from marketing channels, customer events and individual behaviour to accurately predict propensities to buy, which products or services might be purchased and who’s at risk of churn.

317% Increase

YoY Increase in Incremental Revenue from Insight and Analysis for Retail Client

Case
Studies

On its own, data rarely solves anything, the art is translating it into a story that drives your communications.

British gas van.

British Gas

British Gas required a communications process that embraces a full multichannel...
Read More
A person is pushing a shopping cart in Tesco.

Tesco

Go Inspire produce Clubcard statements for Tesco ROI customers...
Read More

Data Transformation
& Management.

Data is your customer communication lifeblood, it’s what drives your strategies and enables you to make marketing decisions modelled on evidence rather than speculation.

We can help you build a single customer view, often referred to as a Golden Record. It is continuously and dynamically fed by various data sources and uploads to ensure your decisioning is based on the latest customer data available. It’ll future-proof your business, drive efficiency and minimise risk.

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Gold record

Setting you up for success

Data enrichment/
data augmentation

Even if your first party data is stored on multiple fragmented databases, data sets, digital systems, backs of envelopes, we can integrate it.

We can also enrich it with extensive third-party data to build you the best single customer view (SCV) you can get.

No more ‘wasted’
opportunities

Data needs robust hygiene and suppression to be fit for purpose or you risk both your reputation and effectiveness of campaigns.

We have the UK’s most comprehensive data cleansing and suppression assets to help weed out such waste as goneaways, duplications, contact preference screenings (CPS) and invalid addresses. Our databases are squeaky clean!

Acquisition
data

Sales pipelines depend on flows of new customers.

We work across all channels, including engaging door drops and partially addressed mail (PAM), to drive digital conversion and reel prospects in! We design targeting strategies that isolate your best prospects and prevent budget waste on those who’ll never convert.

Secure hosting &
real-time updates

We simplify your data management and ensure it’s bang up to date.

We bring together your business, transactional and communications data into one centrally hosted and highly secure database. Our team then uses a range of API integrations and feeds to automatically update your data in real-time. We can either host your data or, by integrating marketing technology with your own systems, enable you to self-serve.

End-to-end
campaign
management

If all you need on your marketing journey is help with campaign insight and analysis then we can certainly do that.

But equally, you could benefit from end-to-end management where we handle not just this important aspect but also your strategy and planning, and your implementation and deployment. It could prove more cost-effective and deliver better results.

900 Data variables

Available for acquisition data modelling

end to end
campaign
marketing.

If all you need on your marketing journey is help with campaign insight and analysis then we can certainly do that.

But equally, you could benefit from end-to-end management where we handle not just this important aspect but also your strategy and planning, and your implementation and deployment. It could prove more cost-effective and deliver better results.

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Your contacts

Becky Sherwin, a smiling woman in a black shirt with polka dots.

Becky Sherwin

Client Development Director

Harrison Cassidy smiling in front of a blue background.

Harrison Cassidy

Business Development Manager - Charities

take a deep
dive into data.

With great knowledge comes great power! Talk to us now about how we can empower your marketing team to really put your data to work.

Contact Us
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