Channel Delivery

Driving
campaign
performance.

Gearstick

making all
the right moves.

Todays marketers have a multitude of communication channels with which they can connect with their customers and prospects, including digital, mobile and print.

We help find customers that others don’t and ensure you use the most appropriate channel and method to broadcast your message when your targets need it most.

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Campaign
activation &
management.

You’ve done your analysis and planning, this is about tactics and channels, pressing the go button and testing, measuring and tweaking to ensure your campaign is the most effective it can be.

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From small campaigns to omnichannel marketing, we can help

Multichannel
campaigns

When combined, mail and digital deliver effective customer experience (CX).

MarketReach research, and work by bodies like the IPA, DMA and Advertising Association have all proven the power of multichannel campaigns. We develop campaigns using print and other digital formats like HTML, SMS, customised URLs, portals and apps. Our systems are fully integrated and geared up to automatically send communications via the target’s preferred channel, be it email, SMS or print.

Document
composition

What puts us head and shoulders above others is that our campaign platform is powered by Quadient, a world leader in creating relevant, personalised interactions.

We were one of the first UK partners to adopt Quadient and now use its document composition solutions for over 40 of our clients, including highly regulated brands like BT, British Gas and Lloyds Banking Group.

Customer
packs

If you’re sending out material such as welcome packs, membership packs, or ownership guides then we can help produce and distribute them.

Our slick universal transactional management system (UTMS) not only standardises their digital or printed contents but also provides management information at every stage of their design and deployment.

Creative
support

You might think it sounds like we only handle the process side of campaigns but you’d be wrong, we’re creatively gifted too.

And you’re likely to find that our copywriting, design and digital development are a lot more effective and better value than many brand agencies.

print & print
management.

We love print! It’s touchy-feely and can evoke real sensory connections in the right hands. Neuro-insight data suggests that mail is 49% more powerful than email at sticking in your long term memory. Now, that’s a lasting impression! Print is three-dimensional, it can engage your senses through touch, scent and eye-popping imagery!

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Here’s a preview of our print capabilities

Direct
mail

We’re one of the biggest UK producers of mail, sending over 800 million items a year.

From pop-ups to sliders, tip-ons to peel-and-reveals, there are few formats we don’t do. And boy, can we personalise! We can do unlimited permutations in the same run of imagery and text, customising each record to the individual’s preferences, behaviours and account details. It’s limited only by your imagination!

Door
drops

We do the complete package, including insight, identification of targets, concepts, formats and design, production and distribution.

Cut out the middleman, enjoy better results.

Partially addressed
mail (PAM)

Overcome data privacy challenges and reach new prospects through a mix of ‘top up’ and ‘lookalike’ postcodes.

PAM is a more refined process that, for the same budget, delivers 30% more reach than acquisition mail.

Brochures,
leaflets, etc

Anything is possible, from large print runs of 8pp brochures to more stimulating pieces.

We can, for example, evoke seasonal events like Christmas through spruce-scented coatings and metallic inks. Or you could get smart with technology, allowing devices like QR codes to not only transport customers to virtual reality (VR) worlds but also deliver you measurable results.

Publications

Weeklies, monthlies, quarterlies?

We can handle high volume, low pagination, time-sensitive publications, including catalogues.

Posters:
Go large!

Go large! We can print 5-colour litho or digital posters in most standard sizes up to B1, even fully variable ones!

Document
redesign

Be an attention-grabber! Using MarketReach’s visual attention service (VAS) we can do a visual ‘spellcheck’ of your document designs to ensure they generate maximum impact and engagement.

Print
management

Outsource all, or part, of your marketing and print needs to us and save money and time.

Our partnerships with leading industry specialists ensure you benefit from the best deals.

Commercial
print

From company stationery and marketing materials to targeted communications like door drops and PAM, we can showcase your brand through high quality design and print.

Print
consultation

Are you being asked to achieve more stand out and leads with less budget?

That’s the sort of issue we like to get our teeth into.

800 Million

We’re one of the biggest UK producers of mail, sending over 800 million items a year.

Above &
beyond

With so many channels to choose from, getting the mix right is critical for maximising engagement.

A store with a sign that says Wilfred's Waitrose and Partners.

Waitrose & Partners

myWaitrose is the loyalty programme that rewards customers in many ways...
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Tesco

Go Inspire produce Clubcard statements for Tesco ROI customers...
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Digital
Comms.

Analysis will help determine the right channel for the right target and, for many, that will be digital first. It’s fast, you can personalise it, you can even push customers or prospects’ buttons with programmatic advertising, and it’s easily measurable.

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A woman using a smartphone for shopping app delivery.

Digital comms are constantly evolving but here’s a byte-sized precis of what we do

Email composition
& deployment

A complete solution that optimises content and processes and reduces timelines.

It even builds in wriggle-room for further automation, especially when emails bounce back.

SMS

People check their phones every four minutes! Mobiles are a very underused vehicle for marketing, which is crazy when open rates for texts are way higher than that of emails.

We can show you how SMS can help drive revenue.

QR
codes

We were using these quirky, square barcodes way before Covid-19 popularised them!

They provide a seamless transition to online, enabling people to easily complete tasks like donate, download information, shop, fill in forms or access lengthy content like FAQs or T&Cs. QR codes make comms easily measurable and cut out a lot of PPC spend.

Storytelling On Demand
with toldright

It’s time to look at video under a new lens. Together, our mission is to redefine brand-audience connections through mesmerizing motion graphics.
Collaborating with our Emmy-Award-winning partners, we provide brands with an accessible, scalable, and user-friendly content production solution. Get ready for an adventure where storytelling converges with innovation, as your brand's narrative unfolds in exhilarating new dimensions.

Transactional,
critical &
regulatory
communications

Most organisations, particularly highly regulated ones, need to send their customers regular communications like statements, price change notifications, or updated terms and conditions. We can help you digitally transform such operations, and not only save you time and money but also protect your reputation.

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Typically we help with

Digital

Digital Transformation for our clients means being smart with data and always obsessed with the customer, putting their needs and preferences at the heart of our acquisition, retention and service strategies.

We fully understand your desire to achieve digital transformation and you’re in good company. Our clients ask us to help them give customers the option to engage with them across a rapidly changing digital landscape. As a communications performance partner, it is in the areas of both operational and marketing communication transformation that we excel and bring the greatest value.

Transactional
mail

Few can match our integrated delivery model. We automatically bring together complex data streams, content, templates and document types from multiple locations.

We’ve had years of experience doing it with governance-driven customers in telco, financial services and utilities. You can trust us to securely deliver your compliant and business critical communications as well as deliver cost efficiencies.

Regulatory &
critical
communications

History teaches us that macro events like pandemics and micro events like data breaches and divestments can necessitate one-off communications to mass audiences from organisations such as banks and governments.

We can help you react fast and compliantly with your messaging.

Statements
& billing

The assurance of knowing that business critical mailings are being safely, securely and empathically handled, especially for vulnerable customers struggling with bills.

Price
updates

Maintaining regulatory compliance by keeping customers informed of price changes within mandatory timeframes.

Product recall
and remediation
management

Recalls or non-compliance don’t just interrupt business, they can also affect your sales, insurance premiums and reputation.

Our Total Recall solution can minimise your risks and offer corrective actions as well as safety advice. Talk to us now about: CAP/Recall Readiness Audit & Assessment, CAP/Recall Guides, Lithium-Ion Battery Assessment and Guide.

1.5 Billion +

multi-channel communications per annum

Mail
Services

Look on us as your mailroom consultants! We can look after either, or both, your inbound or outbound mail, and we can really push the envelope when negotiating the best postage rates for you.

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Mailbox

See what we can deliver

Inbound
communications
management

Mail; we get it sorted! Capturing inbound post like loyalty scheme applications, complaints, ‘return to senders’ is time-consuming but we can physically receive, process and digitally store it for you on your CRM database or securely dispose of it.

Rest assured, our ISO 270001 standard means your information is safe with us.

Outbound
mail

A very agile tool these days, which can drop on doormats within days of a trigger.

Our data-driven approach means that every aspect of the mail piece, from the imagery, content and discounts offered to the envelope it’s sent out in can all be personalised to create maximum impact. Talk to us about our self-serve, automated, managed or hybrid services.

Returns
management

Keeping track of post that’s returned because the recipient is either deceased or moved and gone away is time-consuming.

But we can remove the hassle for you and ensure you’re kept informed of why it was undelivered as well as update your records.

250 Million

Images per year of in-bound mail processed

Creative
Services.

Creative design is the art to data’s science, indeed, according to McKinsey, companies that unite data and creativity have twice the growth rates of businesses that don’t. A great message poorly delivered is a poor message and a missed opportunity. And personalisation enables us to vary imagery and messaging to suit recipients’ profiles.

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Time to get creative

Design

Engaging customers through their channel of choice requires creatives to grab not just visual attention but also audio or haptic sensors.

To stand out, your communications must be innovative but relevant. Our studio offers a full range of services including concept design, artworking and typesetting.

Digital
development

Anything from data-capturing microsites to real-time personalised transactional emails, we can help.

We also use tools like QR codes to great effect and in more imaginative ways to blend digital and physical journeys be they on mail pieces or the side of a bus shelter! And we always have our eye on channels for the future such as virtual reality (VR).

Copywriting

At every touchpoint, your language needs to be consistent as it affects how customers experience you.

Showing empathy is particularly vital at challenging times and our test and learn programmes can help you tweak content to ensure you’re on message. We talk the talk.

Video Curation

Did you know that 81% of marketers believe video directly fuels sales? It's not just a number; it's your untapped potential.
But that's not all. An astounding 88% of consumers credit brand videos with influencing their purchasing decisions. Our award-winning video production team knows how to convert your ideas into captivating narratives that drive real results. We craft video content that leaves an indelible mark on your audience, making them not just interested but invested.

Promotional
merchandise
& POS.

Whether you’re looking for event giveaways or promotional merchandise to raise funds, we can help you source it, both cost-effectively and ethically. We produce a lot of printed fundraising items for charities, from small accessories like badges and wrist bands to larger merchandise such as clothing and tote bags. Put your brand in their hand.

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A go inspire white water bottle.

End to end
campaign
management.

If all you need on your marketing journey is help with campaign implementation and deployment then we can certainly do that. But equally, you could benefit from end-to-end management where we handle not just this important aspect but also your insight and analysis and strategy and planning. It could prove more cost-effective and deliver better results.

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Your contacts

A man with a beard named Ben Snutch is standing in front of a blue background.

Ben Snutch

Chief Customer Officer

Chris Hewitt smiling in front of a blue background.

Chris Hewitt

Sales Director - Solutions Division

Your journey
starts here

Choosing which channel to use can be bewildering, we can help you identify the most effective, talk to us now.

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