2023 Marketing Content Theme Calendar featuring key dates designed to inspire.

2023 Marketing Content
Theme Calendar.

To get your creative campaign juices flowing, we’ve created this handy 12-month 2023 marketing calendar, packed full of key dates to help you generate campaign and content ideas.

There might ‘only’ be 365 days in a year, but when it comes to opportunities to engage with your customers and drive traffic and ultimately revenue for your business – there are quite literally thousands of conversation starters to choose from in 2023.

Some of these will be year-changing, strategically important opportunities that are months in the planning, like the ‘Golden Quarter’.

What is the Golden Quarter? It’s the busiest period in the retail and grocery calendar, and it starts exactly 100 days from Christmas.

When does the Golden Quarter start in 2023? Saturday 16th September.

Think the summer holidays in Travel, Hospitality and Tourism. When do the Summer Holidays start in 2023? Between the 30th June 2023 (those lucky Scots!) and 21st July 2023.

Others will be much more light-touch, often one-day, or weekend long events – that offer the chance to engage with customers and drive sales with some creative thinking and tactical execution.

Some examples are:

  • National days
  • Major Sporting events and Tournaments
  • Changes in season
  • Religious or Royal celebrations
  • Bank holidays
  • Awareness days
  • Festivals

Remember, with the right planning and channel delivery capitalising on these ‘shorter-window’ opportunities to communicate with customers don’t just have to be limited to social media or email!

For example…

FA Cup Final – 3rd June 2023

Consider driving store footfall in targeted areas with laser-focussed door drops or partially addressed mail.

Whether it’s a new TV to enjoy the match, a selection of half-time beers (or a quiet weekend away for the non-football lover), you can capitalise on buzz around big sporting events like these, to drive sales.

World Coffee Week? (16th-22nd October 2023)

Why not pour through your customer transactional data and identify your top caffeine connoisseurs? You could target them with tantalising up-sell or cross-sell offer, think a premium coffee machine upgrade, or an indulgent cake to pair with the perfect beans or blend!

When is Easter 2023? Search no more – just bookmark this page and keep on-top of the most important dates in your marketing calendar!



Sunday 1st January 2023 – New Year’s Day (Public Holiday: Monday 2nd Jan)

Tuesday 3rd January 2023 + Monday 2nd January – Substitute Day (Scotland)

Thursday 5th January 2023 – Twelfth Night

Friday 6th January 2023 – National Shortbread Day

Friday 20th January 2023 – National Cheese Lovers Day

Saturday 21st – Friday 27th January 2023 – Special Olympics World Winter Games

Sunday 22nd January 2023 – Chinese New Year (Year of the Rabbit)

Wednesday 25th January 2023 – Burns Night

Thursday 26th January 2023 – Australia Day

Friday 27th January 2023 – Chocolate Cake Day

Friday 27th – Sunday 29th January 2023 – Winter X Games 27 (Extreme Sports Championships)

Saturday 31st December 2022 – Hogmanay / Sunday 31st December 2023



Wednesday 1st February 2023 – Tuesday 28th February 2023 – LGBT History Month UK

Saturday 4th February 2023 – Six Nations begins (Rugby Tournament)

Saturday 4th February 2023 – Ice cream for breakfast day / Sunday 5th February – British Yorkshire pudding day

Thursday 9th February 2023 – Cricket World Cup begins

Tuesday 14th February 2023 – Valentine’s Day

Friday 17th February 2023 – Random Acts of Kindness Day

Monday 20th February 2023 – Love Your Pet Day

Tuesday 21st February 2023 – Pancake Day / St. David’ Day / Shrove Tuesday

Wednesday 22nd February 2023 – Ash Wednesday

Sunday 26th February 2023 – Carabao Cup Final (Football Tournament)



Thursday 2nd March 2023 – World Book Day

Monday 6th March – Sunday 12th March 2023 – British Pie Week

Wednesday 8th March 2023 – International Women’s Day / Holi

Tuesday 14th March 2023 – Dog Theft Awareness Day

Friday 17th March 2023 – St Patrick’s Day (Northern Ireland) / Red Nose Day

Saturday 18th March 2023 – Global Recycling Day

Sunday 19th March 2023 – Mother’s Day

Monday 20th March 2023 – First Day of Spring

Sunday 26th March 2023 – BST starts



Saturday 1st April 2023 – Sunday 30th April 2023 – Stress Awareness Month / National Pet Month Monday 1st May / National Brunch Month

Saturday 1st April 2023 – April Fool’s Day

Friday 7th April 2023 – Good Friday

Sunday 9th April 2023 – Easter Sunday

Monday 10th April 2023 – Easter Monday (ENG, NIR, WAL)

Thursday 13th – Saturday 15th April 2023 – Aintree Festival including The Grand National (Horse Racing)

Saturday 15th April 2023 – World Snooker Championship begins

Friday 21st April 2023 – Late Queen Elizabeth’s Birthday

Friday 21st April 2023 – National Tea Day

Saturday 22nd April 2023 – Earth Day

Sunday 23rd April 2023 – St. George’s Day



Monday 1st May 2023 – May Day Early May Bank Holiday

Thursday 4th May 2023 – Star Wars Day

Sunday 14th May 2023 – Garden Day

Thursday 11th May 2023 – Eat What You Want Day

Saturday 13th May 2023 – World Cocktail Day

Tuesday 16th May 2023 – International Day of Light

Wednesday 17th May 2023 – World Baking Day

Saturday 20th May 2023 – World Bee Day

Monday 22nd – Saturday 27th May 2023 – Chelsea Flower Show

Monday 29th May 2023 – Spring Bank Holiday

Monday 29th May 2023 – National Biscuit Day



Saturday 3rd June 2023 – The Big Lunch

Saturday 3rd June 2023 – F.A Cup Final

Saturday 10th June 2023 – UEFA Champions League Final (Football Tournament)

Saturday 10th June 2023 – World Gin Day

Thursday 15th June 2023 – Clean Air Day / England v Australia – Ashes Series begins (16 – 20th)

Sunday18th June 2023 – International Picnic Day / Father’s Day

Tuesday 20th – Saturday 24th June 2023 – Royal Ascot (Horse Racing)

Wednesday 21st June 2023 – First Day of Summer

Saturday 24th June 2023 – Armed Forces Day



Saturday 1st July – Sunday 23rd July – Tour de France (Cycling Competition)

Monday 3rd July 2023 – Sunday 16th July 2023 – Wimbledon (Tennis Tournament)

Sunday 2nd July 2023 – Thank You Day

Friday 7th July 2023 – World Chocolate Day

Friday 7th – Sunday 9th July 2023 – British Grand Prix

Wednesday 12th July 2023 – Battle of the Boyne (Northern Ireland)

Sunday 16th -Sunday 23rd July 2023 – British Open (Golf Tournament)

Friday 16th – Sunday 25th July 2023 – Special Olympics World Summer Games

Thursday 20th July 2023 – Women’s World Football Cup begins (Ends Sunday 20th August)

Tuesday 25th July 2023 – Cheese and Wine Day

30th July 2023 – Football League 2023/24 season begins



Monday 7th August 2023 – Summer Bank Holiday (Scotland)

Saturday 6th August 2023 – Premier League Football 2023/24 season begins

Tuesday 8th August 2023 – International Cat Day

Sunday 13th August 2023 – Prosecco Day

Thursday 17th August 2023 – National Cupcake Day

Thursday 31st August 2023 – National Burger Day

Saturday 26th August – National Women’s Equality Day

Monday 28th August 2023 – Summer Bank Holiday (ENG, NIR, WAL)



Tuesday 5th September 2023 – International Charity Day

Friday 8th September 2023 – Men’s Rugby World Cup begins (Ends Thursday 28th October)

Saturday 9th September 2023 – Emergency Services Day

Sunday 10th September 2023 – World Suicide Prevention Day

Wednesday 27th September 2023 – World Tourism Day

Wednesday 21st September 2023 – National Fitness Day

Friday 29th September 2023 – Ryder Cup Golf Tournament (Ends Sunday 1st October)

Friday 29th September 2023 – Worlds biggest Coffee Morning



Sunday 1st – Tuesday 31st October 2023 – Black History Month / Breast Cancer Awareness Month / Stoptober

Sunday 1st October 2023 – World Vegetarian Day

Tuesday 3rd October 2023 – Buy British Day

Thursday 5th October 2023 – World Teachers Day

Friday 6th October 2023 – World Smile Day

Tuesday 10th October 2023 – World Mental Health Awareness Day

Monday 16th October 2023 – Coffee Week (Ends Sunday 22nd October)

Thursday 26th October 2023 – Pumpkin Day

Sunday 29th October 2023 – RSPB Feed the Birds Day

Tuesday 31st October 2023 – Halloween



Wednesday 1st – Thursday 30th November 2023 – Movember

Wednesday 1st November 2023 – World Vegan Day

Saturday 4th November 2023 – Roast Dinner Day

Sunday 5th November 2023 – Bonfire Night

Saturday 11th November 2023 – Remembrance Day

Monday 13th November 2023 – Remembrance Sunday / World Kindness Day

Tuesday 14th November 2023 – King Charles III Birthday

Friday 24th November 2023 – Black Friday

Monday 27th November 2023 – Cyber Monday

Thursday 30th November 2023 – St Andrew’s Day (Scotland)



Saturday 2nd December 2023 – Small Business Saturday

Friday 8th December 2023 – Christmas Jumper Day

Tuesday 31st January 2023 – Hot Chocolate Day

Monday 25th December 2023 – Christmas Day

Tuesday 26th December 2023 – Boxing Day

Wednesday 27th December 2023 – Bank Holiday

Sunday 31st December 2023 – New Year’s Eve

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