LAKELAND
PERSONALISED
CATALOGUE

Lakeland is a store that sells personalized food and drinks.

Driving MYLAKELAND ROI WITH PERSONALISED CATALOGUES.

 

AMBITION.

  • Improve targeting with variable content driven by customer behaviour
  • Increase Incremental Revenue generated from catalogue mailings
  • Deliver greater ROI from catalogue mailings

 

STRATEGY.

  • Lakeland added a personalised catalogue cover to a reduced pagination, generic text inner
  • A combination of very targeted product and offer selections were selected to increase relevance
  • The Catalogue was enclosed in a personalised outer envelope, to achieve letter format Mailmark™ postage rate

 

results.

  • All mailed segments saw a large improvement in incremental revenue generated vs. the 2022 spring catalogue
  • The 400k 2023 Spring Catalogue mailing volume, returned 400% ROI overall
  • The new format offered savings of over £50,000 on their previous generic mailed catalogue
  • Lakeland’s highest value and most loyal member segment, nearly doubled their incremental revenue (80%) vs. the 2022 spring catalogue

Improve your
marketing
performance.

Want to see how we could improve your marketing performance? Let’s start a dialogue.

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