Award-winning marketing performance partner Go Inspire, a Xerox company, announces a substantial investment in its Kettering commercial print facilities, totalling £1.5 million. Covering various areas of manufacturing, the upgrade includes machinery updates and equipment replacements, as well as the establishment of a new digital department, which will be supported by a cutting-edge web portal.
The investment will strategically enhance and streamline Go Inspire’s manufacturing processes, helping it deliver better experiences, improved performance and new services to its customers who include Sainsbury’s, the Royal National Lifeboat Institution (RNLI), Pizza Hut and Cruise.
The implementation of web-to-print allows Go Inspire to expand into the digital print and short-run offset market. Powered by XMPIE, the system will streamline small-run work within the business, reducing costs and administrative efforts while expediting the manufacturing process.
While the new machinery and upgraded equipment will help futureproof operations, investments in the web portal and the digital department mark a significant expansion in Go Inspire’s commercial print services. The company will now be able to provide digital printing capabilities, enabling clients to self-serve for small lithographic and digital printing jobs – a service that was not previously available. This extension positions Go Inspire for further growth via additional revenue streams through the provision of digital services.
Go Inspire has also invested in a Mezzanine Floor, adding 3883 square feet of space to its facilities to accommodate the digital presses and associated finishing equipment. This expansion ensures seamless operations and efficient utilisation of the new equipment.
Danny Cook, Group Operations Director of Go Inspire comments:
We are thrilled about these investments and their potential to transform our manufacturing capabilities and expand our service offerings. We now have the ability to produce short run volumes, closing the gap in the ever-changing needs of our marketing clients, specifically with the addition of the Xerox Iridesse press, allowing us to provide customers with print enhancements including silver, gold, and fluorescent. The company remains committed to delivering exceptional print and marketing solutions that meet the evolving needs of our clients.
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