Marketing performance partner, Go Inspire Group – a Xerox company, has announced its platinum standard certification from JICMAIL, the Joint Industry Committee for Mail.
The accreditation recognises Go Inspire’s outstanding expertise in planning, measuring and evaluating mail campaigns with JICMAIL data.
Platinum Organisational Accreditation, which is the highest accolade given by JICMAIL, has been awarded to Go Inspire Group for fully embracing JICMAIL data into its practice.
To achieve the certification, Go Inspire was required to demonstrate a level of proficiency with JICMAIL beyond its basic application.
This included evidence of JICMAIL data being embedded into L&D programs, routinely applied across planning, sales and data ecosystems, and being systematically used to retain or grow business.
Patrick Headley, CEO of Go Inspire Group, said: “It was an absolute pleasure to take part in this journey to become a JICMAIL Platinum Partner.
“JICMAIL is an integral tool within the arsenal of Go Inspire Group’s client facing teams, servicing both new client acquisition and our existing customer base.
“We provide Postal Consultancy/Audit Services using JICMAIL to measure the various commercial outcomes that mail drives. Moreover, we also provide JIC analysis to show the impact delivered by mail campaigns when building our tenders responses.
“As a business, we focus upon delivering tangible outcomes for our clients. Leveraging media planning metrics for the mail industry, alongside response effects, helps us to bring the benefits of mail to life for our entire client base.”
Mark Cross, Engagement Director at JICMAIL, added: “It has been a delight to review how Go Inspire Group has embraced JICMAIL across its business.
“We will share some of the best practice solutions from these submissions, as they represent a brilliant capture of the value that is possible when users bring JICMAIL insights and data into daily client work.
“Congratulations: you represent inspiring role models in setting new standards for the industry.”
MEDIASHOTZ.CO.UK – Go Inspire awarded JICMAIL platinum accreditation
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