Marketing Week
Awards 2021
Double Shortlist.

The logo for Marketing Week Awards 2021 on a red background.


We’re proud to announce our work with Lakeland on the myLakeland Club has made us shortlisted contenders in two categories, in the 2021 Marketing Week Master’s awards:

  • ‘Best use of segmentation’ which celebrates effective segmentation of customer or business markets for use in targeting and successful delivery of Lakeland’s strategy. By being shortlisted we have shown how innovation and creative thinking in use of segmentation and targeting tools helped deliver for Lakeland.
  • ‘Best Data-driven marketing’ which celebrates the effective use of data in delivering Lakeland’s strategy. By being shortlisted we have shown how data was key to the success of Lakeland’s strategic objective(s) and our creative and innovative thinking in tackling their business challenges.

Go Inspire is proud to be working with the retailer on myLakeland, a truly extraordinary loyalty proposition built on insight. Look out for the winners’ announcement in October!

If you’d like to speak to a member of our team, to see how our unique approach to segmentation and data-driven marketing can benefit your business please fill in the form on this page, and we’ll be in touch shortly.

The MarketingWeek Masters are more than marketing excellence. They go beyond best practice. The Masters award the work that combines creativity and innovation with effectiveness – setting new standards for the industry.

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