Two new key
Directors join
Go Inspire.

Two key Directors join Go Inspire.

Two new key Directors join Go Inspire.

Go Inspire Group, a Xerox company, announced the appointment of Andrew Adkins as Director of Insight & Analytics and Caroline Maddox as Digital Service Director.

These strategic appointments are part of Go Inspire’s ongoing commitment to expanding its services and delivering exceptional value to its clients.

Go Inspire Directors

Adkins (left, main pic) brings a wealth of expertise to the group’s Insight & Analytics division.

Having worked with Go Inspire in the past, Adkins rejoins the company as Director of Insight & Analytics, to further strengthen the team’s capabilities in delivering insightful and data-driven solutions while also evolving the scope of analytics provided to clients.

He previously held data-focused roles in businesses including Findel, United Business Media and Acxiom.

With a strong background in both B2B and B2C data marketing and analytics, Adkins has consistently delivered outstanding results both client and agency-side, driving increased response rates and improving customer retention.

In his new role, Adkins will spearhead Go Inspire’s partnership with Bloomreach to transform the scope of analytics, whilst also driving campaign optimisation, customer segmentation and improved business intelligence for the existing clients.

Caroline Maddox – Digital Service Director

Maddox (right, main pic) joins Go Inspire as Digital Service Director, bringing a diverse range of skills acquired through her extensive career in senior digital roles.

Having recently completed her Master’s degree in Advanced Digital Marketing from Manchester Metropolitan University, Maddox will bring a fresh perspective and expertise to the Go Inspire team.

Her impressive track record includes senior roles in renowned companies such as Co-op, as well as spearheading a successful full service digital agency.

Her experience spans various sectors, including food retail, travel, financial services, education, and utilities.

Maddox has excelled in delivering exceptional marketing performance through existing and emerging digital channels.

At Go Inspire, she will play a key role in advising clients about optimising their marketing efforts in the digital landscape.

Her expertise in e-mail marketing campaigns, social media engagement and customer journey mapping will be invaluable in expanding the business’s digital services portfolio and driving enhanced results for clients.

Dimitri Kyprianou, Group Managing Director of Go Inspire, said:

“We are delighted to welcome Andrew and Caroline to the Go Inspire team.

Their appointments underscore our commitment to providing exceptional customer experience solutions and driving innovation in insight, analytics, and digital services.

Both Caroline and Andrew bring a wealth of industry knowledge and experience that will further enhance our capabilities and allow us to exceed client expectations.”



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