White Papers
& Reports

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Our White Papers & Reports

Customer Churn Series Part 1: An image of a green magnet.

Eyes on the

Two data-driven steps to stem churn and grow customer value
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A magnet on a yellow background.

Customer Churn.

Managing customer churn in high attrition sectors.
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Customer Churn Series Part 3: The letter g on a pink background.

Stop Churn & Grow
Customer Value.

The importance of effective customer churn management.
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A black headset on a green background.
New Description: A headset on a green background for an Information Re-design Study.

Information Re-design

A study on reducing call volumes with information redesign in the UK financial services sector.
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A pink background with a white arrow on it, designed for revenue driving and digital print.

Revenue Driving Variable
Digital Print.

Discover how to use personalisation and variability to deliver a monumental uplift in incremental revenue from direct mail campaigns.
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Description (modified): The cover of a book on a yellow background titled

The Post Pandemic Profiling Study
Part 2.

6 Key Factors to Address for Marketers
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The cover of a book with a green background featuring

The Post Pandemic Profiling Study
Part 1.

Early evidence and insight to pivot CRM to the new reality
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The Post-Pandemic Travel Profiling Study book cover on a pink background.

The Post-Pandemic
Travel Profiling Study.

Towards a new segmentation for travel marketers
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