White Papers
& Reports

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Our White Papers & Reports

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Managing
Customer Churn.

Managing customer churn in high attrition sectors.
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Customer Churn Series Part 3: The letter g on a pink background.

Stop Churn & Grow
Customer Value.

The importance of effective customer churn management.
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A black headset on a green background. New Description: A headset on a green background for an Information Re-design Study.

Information Re-design
Study.

A study on reducing call volumes with information redesign in the UK financial services sector.
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Revenue Driving Variable
Digital Print.

Discover how to use personalisation and variability to deliver a monumental uplift in incremental revenue from direct mail campaigns.
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The Post Pandemic Profiling Study
Part 2.

6 Key Factors to Address for Marketers
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The Post Pandemic Profiling Study
Part 1.

Early evidence and insight to pivot CRM to the new reality
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The Post-Pandemic Travel Profiling Study book cover on a pink background.

The Post-Pandemic
Travel Profiling Study.

Towards a new segmentation for travel marketers
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