Despite the impacts and restrictions of COVID 19, £131.5 billion British pounds of the country’s gross domestic product was generated, directly and indirectly, by the travel, leisure and hospitality sector.
When global restrictions eased, UK travellers made 9.5 million visits abroad in the first quarter of 2022, compared to just 918,000 by air in the first quarter of 2021.
IN FIRST QUARTER OF 2022
Compared to just 918,000 by air in the first quarter of 2021.
In our new report Just the Ticket, Go Inspire examines strategies that travel companies can employ to ensure their customers don’t just make one journey with them, only to pack their bags and head off to a rival brand.
With appetites for travel growing and many starved of a much-needed break during the pandemic, travel, leisure and hospitality brands have a huge opportunity to capitalise on this opening.
Whilst global events and a cost-of-living crisis continue to challenge the sector, brands that prioritise customer experience (CX) will undoubtedly fare better when it comes to improving loyalty, building resilience and future-proofing their businesses.
If ever there was an industry that could, and should, aim for more repeat bookings and loyalty – it’s this one.
Airlines and hotels fare better at retaining customers, especially business travellers, and cruise lines work very hard to keep consumer loyalty afloat! But more could be done by travel and hospitality brands to improve their retention strategies.
Acquiring the right customers efficiently and championing customer relationship management (CRM) with customer experience are two major weapons in this sector’s armoury.
Companies need to be leveraging all their data, from booking systems to social media, to better understand their customers and intervene at various touchpoints to predict and pre-empt their needs.
Such real-time insight and acting on it quickly are vital in creating positive CX and we can enable you to become less silo-driven and much more agile.
We start by helping you find the best new customers to recruit, by modelling existing profiles, characteristics and behaviours of your current best customers.
Whether they’re seasonal researchers, or frequent flyers that like to get away on a whim, we can help you identify your ideal customer type and then find more of them around the country.
By accessing our UK leading acquisition data sets, you can understand your target households, their make-up and attributes.
Based on this invaluable insight, we can design efficient acquisition programmes that utilise the unrivalled cut-through of highly targeted door drops and partially addressed mail, linking seamlessly to digital channels through trackable QR Codes.
And, with over 30 years of expertise in driving loyalty and repeat spend, we’re perfectly placed to design and deliver retention strategies tailored to each of your individual customer purchase histories, browsing behaviour and enquiries.
So, drive more traffic to your website and/or branches, increase conversions in your print marketing campaigns through innovative formats. Improve ROI from your acquisition and retention campaigns with clever data strategy and insight, all in one place. There’s no need to travel!
Want to see how we could improve your marketing performance? Let’s start a dialogue.