White Papers
& Reports

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Our White Papers & Reports

A book cover highlighting

Fairer Finance.

How to Excel at
Consumer Duty Communications
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A brochure featuring a light bulb on a vibrant pink and blue background designed for The Digital Customer.

The Digital Customer

How Utilities brands can
power up the customer experience.
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The cover of a book with a pink and orange background.

Just The Ticket.

How Travel Brands Can Capture Consumers' Hearts, Minds and Wallets
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A retail brochure showcasing Loyalty Unleashed with blue and green circles on a blue background.

Retail Loyalty Unleashed.

Maximising Customer Retention in the Financial Crisis
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The cover of a book on Retention Marketing with a blue cover on a pink background.

The Secret to Gaining Ultimate Value
From Retention Marketing.

Rapidly respond to extraordinary agility challenges, and gain ultimate value from retention marketing, with third parties.
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Customer Churn Series Part 1: An image of a green magnet.

Eyes on the
Prize.

Two data-driven steps to stem churn and grow customer value
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A magnet on a yellow background.

Managing
Customer Churn.

Managing customer churn in high attrition sectors.
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Customer Churn Series Part 3: The letter g on a pink background.

Stop Churn & Grow
Customer Value.

The importance of effective customer churn management.
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