Our blog.

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Thought
leadership.

We’ve been doing this for over three decades so you’d expect us to have opinions and a shedload of understanding on issues facing not just our industry but also yours.

Check out our blogs and see what we’ve got to say on a number of matters.

Our Insights
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Our Blog

A light bulb with a pink and blue background.

The Digital
Customer.

Half of utilities customers want more frequent communication.
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A retail loyalty card on a green background.

it's time to unleash
retail loyalty.

Data can unleash the loyalty at retail’s core. To succeed, retailers will need better data – and a better understanding of what it’s telling them.
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Retail loyalty is earned
not owed.

Helen Godley on how brands can use data to deliver a fair value exchange for customers
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Under One Roof:
Know Me, Know My Household.

Who would live in a house like this?
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A credit card with a crown on it, reaping rewards.

Reaping Rewards
With Loyalty.

There’s plenty retailers can do to retain customers as the cost-of-living crisis intensifies, writes Go Inspire Group CEO Patrick Headley
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A green background card for TalkTalk's Laser Focused Mail Campaign.

TalkTalk's
Laser Focused
Mail Campaign.

How TalkTalk’s laser focused direct mail campaign resulted in more conversions and less waste
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Post Modern:
Making Mail Fit for the Future

Unless innovation and inspiration come to the mail channel’s rescue, its current good fortune might well reverse.
Read More
A red and white target on a blue background illustrates effective personalisation.

The real secret behind
effective personalisation

Hyper personalised, bespoke behaviour is the only way to get customers and – more importantly – to keep them.
Read More

Improve your
marketing
performance.

Want to see how we could improve your marketing performance? Let’s start a dialogue.

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