Our blog.

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We’ve been doing this for over three decades so you’d expect us to have opinions and a shedload of understanding on issues facing not just our industry but also yours.

Check out our blogs and see what we’ve got to say on a number of matters.

Our Insights
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Our Blog

A yellow background with a credit card icon.

Retail loyalty is earned
not owed.

Helen Godley on how brands can use data to deliver a fair value exchange for customers
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Under One Roof:
Know Me, Know My Household.

Who would live in a house like this?
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A credit card with a crown on it, reaping rewards.

Reaping Rewards
With Loyalty.

There’s plenty retailers can do to retain customers as the cost-of-living crisis intensifies, writes Go Inspire Group CEO Patrick Headley
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A green background card for TalkTalk's Laser Focused Mail Campaign.

Laser Focused
Mail Campaign.

How TalkTalk’s laser focused direct mail campaign resulted in more conversions and less waste
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Post Modern:
Making Mail Fit for the Future

Unless innovation and inspiration come to the mail channel’s rescue, its current good fortune might well reverse.
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A red and white target on a blue background illustrates effective personalisation.

The real secret behind
effective personalisation

Hyper personalised, bespoke behaviour is the only way to get customers and – more importantly – to keep them.
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A white airplane on a colorful background lifts off in 2023 for travel purposes.

Can Travel
Lift off in 2023?

For an industry built on delivering brilliant experiences, the travel sector seems to be missing a trick when it comes to retaining customers.
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Golden Quarter Marketing Performance.

Campaign approaches and ideas to ensure success in this critical period.
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Want to see how we could improve your marketing performance? Let’s start a dialogue.

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