Our blog.

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Thought
leadership.

We’ve been doing this for over three decades so you’d expect us to have opinions and a shedload of understanding on issues facing not just our industry but also yours.

Check out our blogs and see what we’ve got to say on a number of matters.

Our Insights
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Our Blog

A yellow background with a credit card icon.

Retail loyalty is earned
not owed.

Helen Godley on how brands can use data to deliver a fair value exchange for customers
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Under One Roof:
Know Me, Know My Household.

Who would live in a house like this?
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A credit card with a crown on it, reaping rewards.

Reaping Rewards
With Loyalty.

There’s plenty retailers can do to retain customers as the cost-of-living crisis intensifies, writes Go Inspire Group CEO Patrick Headley
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A green background card for TalkTalk's Laser Focused Mail Campaign.

TalkTalk's
Laser Focused
Mail Campaign.

How TalkTalk’s laser focused direct mail campaign resulted in more conversions and less waste
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An email icon on a pink background representing the future of mail.

Post Modern:
Making Mail Fit for the Future

Unless innovation and inspiration come to the mail channel’s rescue, its current good fortune might well reverse.
Read More
A red and white target on a blue background illustrates effective personalisation.

The real secret behind
effective personalisation

Hyper personalised, bespoke behaviour is the only way to get customers and – more importantly – to keep them.
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A white airplane on a colorful background lifts off in 2023 for travel purposes.

Can Travel
Lift off in 2023?

For an industry built on delivering brilliant experiences, the travel sector seems to be missing a trick when it comes to retaining customers.
Read More
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Improve
Golden Quarter Marketing Performance.

Campaign approaches and ideas to ensure success in this critical period.
Read More

Improve your
marketing
performance.

Want to see how we could improve your marketing performance? Let’s start a dialogue.

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