The UK telecommunications sector faces no small challenge; to connect the country’s population, including rural communities, to each other as well as the rest of the world.
In 2021, telco generated £31.1 billion in revenue. Mobile has largely replaced fixed-line phones as the preferred choice for making calls and, come December 2025, The Great British Switch Off sounds the final death knell for landlines as the country fully embraces digital. Roll-out across the UK of 5G is also expected to be complete by 2025.
In their rush to support a new wave of 5G-based services, telcos will also need to reimagine their business and operational support systems to be more connected, flexible and agile. Customers are also becoming more selective as competition and demand rises and CX is fast becoming a deciding factor.
In revenue generated by telco in 2021
The UK lags behind Europe for ultrafast broadband. Telecom providers are under pressure to improve infrastructures, all in a climate of falling revenue growth and profitability.
The Telecoms Security Act, which came into effect on 1 October 2022, adds further regulatory changes, requiring telecom providers to have measures in place to identify and reduce the risk of security compromises as well as prepare for future resilience of our comms networks.
Telco is an intensely competitive market. The launch and roll out of fibre cables direct to individual households has heightened this competition even more. Being the first offer that people see when fibre direct is available to their household is crucial for customer acquisition. This requires huge marketing effort to drive prospects to the website or to pick up the phone.
We have great experience and knowledge of the telco market and we recognise its ongoing need to balance customer retention with acquisition. As fibre and other new technology is rolled out, we can help you acquire new customers as well as support loyalty initiatives and retention strategies for existing ones.
We’re seeing more migration towards digital communications for billing and transactional but with a dual purpose of supporting acquisition. Mail is still seen as a valuable tool in the telco marketers kit, offering higher response rates than any other media and a healthy ROI. To maintain that healthy ROI for clients we’re always on the lookout for where cost savings can be made.
40m communications annually for one client, including composition and execution of operational, transactional and marketing communications, as well as data services and QR codes that delivered +20% engagement.
Less is more! 40% reduction in postage costs! 5 day reduction in end delivery timing.
We can deliver volumes at both ends of the spectrum within short periods of time and are flexible on schedules. Our lead supply model service means no more juggling of multiple suppliers, we can support you with everything you need, from merchandise to office-branding. It simplifies your invoicing and there’s fewer people to chase.
There’s never been greater choice than now for people to stay connected and be entertained. We can help you look after your existing customers as well support your acquisition programmes. Talk to us now, we offer a broad suite of services and multichannel communications besides print.
30% savings across 150m multichannel comms!
The move to Go Inspire created a new model for managing our print and direct mail activities. The phased transition of work from previous vendors was complex and challenging.
This was by compounded by the TalkTalk HQ moving from London to Manchester and a complete change of personnel through the TalkTalk team. At all times, Go Inspire provided great support through this period and delivered on their commitments.
Reflecting back on the time since transition to Go inspire we have been able to see a lot of efficiencies, cost reductions and a more structured way of working with a valued strategic partner.
Want to see how we could improve your marketing performance? Let’s start a dialogue.