In our 30 plus years, we have worked across all business types, either directly with brands and institutions, or indirectly with agencies.
Over the years we’ve risen to industry challenges, like the phasing out of cookies and its huge impact on personalisation and the need to harness and enrich first-party data.
We’ve also seen shifts in clients’ priorities, in how they communicate with customers, as well as in their supplier expectations as regards social, economic and environmental responsibilities.
It’s fair to say, however, that we’ve probably majored in seven primary sectors.
Accelerated by Covid-19, communications are now largely digital-first, whatever sector you’re in. That said, when personalisation is done well, mail is amazing, it achieves unmatchable cut-through, dwell time and response rates (up 300% for one of our clients!)
Most marketing advances coincide with significant advances in hardware and software technologies. And marketers like to be at the forefront so we’re seeing more social channels leveraged as well as emerging ones like TikTok to reach the right target audiences.
Where our expertise comes into play is helping you choose which combination of channels will deliver the best returns.
We provide the science that demonstrates we understand your customers channel preferences and behaviours, but we also provide the art, the relevant creativity that incentivises them to engage with you.
There’s huge disconnect between CX expectations and reality. Research suggests 80% of brands think they deliver a superior customer experience but only 8% of customers agree.
Bi-directional listening is critical in learning what customers are saying and our message exchange support can really deepen that understanding.
Wrapped around all this is the fact that we’re an organisation of communication experts, be it from a data discipline or a channel one.
Our heritage is print, and we continue to invest in it, believe in it and encourage clients to ‘try-before-you-buy’. But today, it’s all about the customer journey, and how integrated propositions help you deliver better CX. Fewer companies are better placed than us to help you achieve that.
of brands think they deliver a superior customer experience
But only 8% of customers agree.
Want to see how we could improve your marketing performance? Let’s start a dialogue.